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저장하였습니다.



안녕하세요 제이슨소울 입니다.

오늘도 재밌는 소식 한가지를 가져왔습니다.
바로 LG전자가 새롭게 개봉할 영화 '트랜스포머2' 에 핸드폰 PPL 을 하네요.
그것도 전용폰을 새로이 만들어서 적극적인 마케팅을 시도합니다.

 

 

LG전자는 지난 1일부터 미국 라스베가스에서 열리고 있는 ‘CTIA 와이어리스 2009
(CTIA Wireless 2009)’ 전시회에서 신작 SF 액션영화 ‘트랜스포머 2’의 전용 공간을 마련하고, 특수 제작한 ‘트랜스포머 버사(Versa)폰’을 선보였습니다.

‘트랜스포머’는 지난 2007년 1편 개봉 당시 화려한 컴퓨터 그래픽과 첨단 변신 로봇으로 폭발적인 흥행을 기록했고, 국내에서도 역대 외화 관람객수 1위를 차지할 정도로 큰 인기를 모았죠?

LG전자는 오는 6월 24일 개봉하는 ‘트랜스포머2’에 풀터치폰, 메시징폰을 PPL
(Product Placement: 제품 간접 광고) 형태로 노출, 전세계 영화팬들에게 소개할 예정입니다.

이번 전시회에서 선보인 ‘트랜스포머2 버사폰’은 쿼티(QWERTY) 키패드 탈부착이 가능한
풀터치 메시징폰 ‘버사(LG-VX9600)’에 트랜스포머 특유의 상징 문양을 적용한 제품입니다.

이 제품은 트랜스포머 아이콘과 벨소리는 물론, 예고편 영상 및 사진 등을 담고 있으며,
100대 한정으로 제작해 이벤트에 활용할 계획이랍니다.

또한, 이 영화의 감독인 마이클 베이(Michael Bay)는 2일(현지시간) 오후 LG전자 부스를 방문, 영화와 함께 ‘트랜스포머2 버사폰’을 소개해 관람객들의 눈길을 끌었다네요.

LG전자는 이번 전시회를 시작으로 시사회 후원 및 TV/옥외/온라인 광고 등 다양한 분야에서 ‘트랜스포머2’를 활용한 LG 휴대폰 알리기에 나설 계획이랍니다.

 

트랜스포머는 매니아층이 형성되어 있는 영화기 때문에 트랜스포머2 역시
어느 정도 이상의 흥행은 어쩌면 담보가 되어있기도 합니다.


과연, 트랜스포터2 와 LG 전자의 버사폰의 조합이 어떨런지 저 역시 무척 궁금하네요.
단순히 노출 PPL이 아니라 저렇게 문양 등을 넣고, 벨소리와 아이콘 UI 등도 제작했다니
나름 꽤 노력을 한 것으로 보이네요.


그나저나 100대 한정판이라는것 같은데...손에 넣기는 쉽지 않을 것 같습니다.
혹시나 손에 넣으신 분은 박스도 뜯지 말고 있다가 나중에 비싼 값으로 eBay 를..ㅎㅎ

그럼 다음에 또 재밌는 소식 전해드리도록 할께요. 감사합니다^^



☆★ 포스팅이 유익하셨다면 제 블로그를 구독해주세요  ☆★

블로그코리아에 블UP하기










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